At the Cable Show in Boston, SeaChange International (NASDAQ:SEAC) and Tellabs (NASDAQ:TLAB) will jointly demonstrate a new technology for addressable advertising in the multiscreen video market. With a focus on monetizing ads inserted into over-the-top (OTT) video streams, the companies will show ad insertion into live program streams on the Apple iPad. The joint demonstration is intended to showcase the capability to directly marry web behavior with on-the-fly TV ad delivery.The new Tellabs technology is designed to enable ad placement decisions based on users' interest categories while protecting their privacy. The demonstration at this year's Cable Show will show integration of Tellabs ad-targeting technology to further extend the multiscreen targeting and addressability capabilities of the SeaChange Infusion advanced advertising platform.