Charter Taps FourthWall for EBIF Ads

Charter Communications plans to deploy FourthWall Media's Ad Widgets interactive solutions to approximately 800,000 digital households in five markets for interactive advertising and additional interactive capabilities.Ad Widgets is an end-to-end interactive TV advertising solution built on CableLabs' EBIF and SaFI standards, tailored to Charter's advertising sales management infrastructure, and designed to deliver commercials based on demographics or geography.Charter Media's core set of advanced and interactive capabilities includes addressable versioning, billboards, telescoping, request for information, and polling and trivia.