WideOrbit's WO Network is designed as an end-to-end ad management solution for cable networks. It will be presented in the WideOrbit booth at NAB in Las Vegas next week.The solution includes an ad sales system to manage selling names and elements, rate cards, deal planning and maintenance, stewardship; traffic system with inventory and revenue reporting, format and material management, billing and receivables; program management system for all acquired and produced program content, including scheduling, media, rights management and financial management across all linear and non-linear programs; and a single database for all functions.