Comcast, NBCU Launch Dynamic Ad Insertion for VOD

July 26, 2011
Comcast and NBCUniversal are partnering to use dynamic ad insertion in the MSO's On Demand programming. Dynamic ad insertion has begun rolling out in several Comcast markets, with plans to expand to the majority of Comcast markets in the coming year. Technolo...
Comcast and NBCUniversal are partnering to use dynamic ad insertion in the MSO's On Demand programming. Dynamic ad insertion has begun rolling out in several Comcast markets, with plans to expand to the majority of Comcast markets in the coming year.Technology from BlackArrow's Advanced Advertising System allows ads to be changed or revised when necessary. Comcast will make the capability available to other programming networks on its systems in coordination with Canoe Ventures, which will also enable the capability to a broader footprint covering multiple operators by early 2012. Comcast Spotlight, the advertising sales division of Comcast Cable, is bringing dynamic ad insertion to local advertising clients as well.

Sponsored Recommendations

Data Center Interconnection

June 18, 2024
Join us for an interactive discussion on the growing data center interconnection market. Learn about the role of coherent pluggable optics, new connectivity technologies, and ...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

From 100G to 1.6T: Navigating Timing in the New Era of High-Speed Optical Networks

Feb. 19, 2024
Discover the dynamic landscape of hyperscale data centers as they embrace accelerated AI/ML growth, propelling a transition from 100G to 400G and even 800G optical connectivity...