At the CableLabs Summer Conference, Inlet Technologies' (www.inlethd.com) presented automated ad insertion capabilities for live streaming, via its Spinnaker solution. The Spinnaker is designed to reduce the complexity and cost of media preparation for "TV Everywhere" and reach a set-top box, PC or iPhone, iPad, Droid or any 3GPP device with one solution.The company's adaptive bit rate (ABR) technology is designed to hold video quality and reliability to broadcast expectations and scale. Ad marking technology lets service providers create new ad inventory and monetization opportunities by repurposing broadcast streams for variable digital simulcast, enabling web-like ad targeting.