NAB Show and SCTE on April 1 announced a joint forum to be held on October 12, 2021 that will link SCTE·ISBE Cable-Tec Expo in Atlanta with NAB Show's Broadcast Engineering and Information Technology (BEIT) Conference in Las Vegas.
The joint forum will be the first live, bi-coastal collaboration between SCTE, a subsidiary of CableLabs, and the National Association of Broadcasters, organizer of NAB Show. SCTE and NAB have previously partnered to provide content for their respective events.
Joint sessions will include live, interconnected presentations and audience questions originating from both Cable-Tec Expo in Atlanta and the BEIT Conference in Las Vegas, with hosts at each location to field questions and moderate the conversation. The dual-site event will also feature live panels and interactive discussions that explore timely topics, such as dynamic ad insertion, NextGen TV and more.
Sam Matheny, NAB's chief technology officer and Chris Bastian, SCTE's chief technology officer, will open the event with a fireside chat on leadership over a link between the two venues. The partners say this novel conferencing approach will offer a unique educational opportunity for technology professionals, and create dialog between broadcast and telecommunications professionals.
"We are excited to offer this groundbreaking feature during the 75th BEIT Conference at NAB Show," said Matheny. "We are thankful to SCTE for this collaboration and to be able to provide attendees at our respective events a truly innovative experience with expanded programming."
"Our concurrent events present a unique opportunity to collaborate on this session which we believe will bring great value to both audiences," said Bastian. "After the success of our virtual Cable-Tec Expo show in 2020, we know this type of interactive, virtual session has great potential to bring together new audiences and ideas."
The dual-site event will be held at 10:00 a.m.-1:15 p.m. PT (1:00-4:15 p.m. ET) on October 12, 2021.
The session takes place during the BEIT Conference in Las Vegas, which will celebrate its 75th anniversary at NAB Show, October 9-13, 2021, and SCTE·ISBE Cable-Tec Expo, October 11-14, 2021 in Atlanta. The program will conclude with networking receptions in both Atlanta and Las Vegas.
NAB Show, held October 9–13, 2021, in Las Vegas, encompasses media, entertainment and technology. For complete details, visit www.nabshow.com.
The largest cable telecommunications and technology tradeshow in the Americas, SCTE•ISBE Cable-Tec Expo is known across the industry and beyond as the preeminent venue for thought leadership, engineering innovation, and deal-making within the broadband telecommunications sector. In 2021, Cable-Tec Expo runs from October 11 to 14 in Atlanta. More information is available at expo.scte.org/.