WOW! to connect minor league baseball team

Sept. 19, 2019
The Rocket City Trash Pandas Minor League Baseball team and WOW! (NYSE:WOW) have announced a long-term services and marketing partnership to provide the team's ...

The Rocket City Trash Pandas Minor League Baseball team and WOW! (NYSE:WOW)have announced a long-term services and marketing partnership to provide the team's stadium with WOW!'s voice, data and Internet services, and also supporting the Trash Pandas as a corporate sponsor.

With the agreement, WOW! will be the exclusive provider of voice, data, and Internet services in the Trash Pandas' new stadium, scheduled to open in 2020 in Madison, AL. Among the services, WOW! will provide 5 Gbps Internet speeds to support stadium-wide WiFi, voice services to the administrative offices, and dedicated Internet for internal use.

"We are excited to be partnering with WOW! and to add this high-speed Internet experience for our fans," said Trash Pandas President/CEO Ralph Nelson. "This will make our fans' in-game online experience second to none in Minor League Baseball. The technology provided by WOW! will also help the Trash Pandas provide an unprecedented customer experience through food, beverage, retail and ticketing support."

WOW! and the Trash Pandas have also entered into a long-term sponsorship deal where WOW! will serve as the exclusive telecommunications marketing partner for the Trash Pandas. In the sponsorship, the Trash Pandas and WOW! will work together to support and sponsor educational and military programs offered by the Trash Pandas throughout multiple seasons.

"Madison residents will soon be introduced to a new, state-of-the-art stadium equipped with WOW!'s fastest Internet speeds," said Lana Frank, vice president of marketing at WOW!. "WOW! is proud to be an inaugural sponsor of the newest MiLB franchise, the Rocket City Trash Pandas."

WOW! is also the exclusive Internet, cable and phone provider for Town Madison, a new planned urban community that is home to the Trash Panda's stadium.

The Trash Pandas will open their inaugural season next year with their home debut set for April 15.        

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

April 10, 2025
The value of pluggable optics in open-line systems is also becoming more apparent. This webinar describes this trend and explores how such modules can best be employed. Register...
April 25, 2025
This webinar will examine trends and advancements at the system and optical module levels for data center interconnect. Register today to join the discussion.
March 25, 2025
Explore how government initiatives and industry innovations are transforming rural broadband deployments, overcoming cost and logistical challenges to connect underserved areas...
Oct. 29, 2024
RURAL BROADBAND:AN OPPORTUNITY AND A CHALLENGE The rural broadband market has always been a challenge for service providers. However, the recent COVID-19 pandemic highlighted ...