WOWaccess (No, not that WOW!) Changing Name

Jan. 20, 2016
What's in a name? Does branding by any other name really smell as sweet? Well, yes and no. To avoid being confused with its similarly named ...

To avoid being confused with its similarly named competitor WOW!, WOWaccess will be changing its name to Access Broadband. Based in Naperville, IL, Access Broadband owns its own fiber-optic network and provides broadband Internet, voice and data center services.

In 2014, Access Broadband began to build its own fiber network to increase bandwidth and enhance its coverage in the Chicago suburbs of Naperville, Lisle, Oak Brook, Downers Grove and Elgin. Cable operator WOW! also operates in the vicinity.

"With the addition of our own fiber-optic network, we needed to be confident there was no confusion from clients between us and our competition. We were at the point where our potential clients were all too often calling a similarly named competitor resulting in confusion," said owner Brian Armstrong.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Road to 800G/1.6T in the Data Center

Oct. 31, 2024
Join us as we discuss the opportunities, challenges, and technologies enabling the realization and rapid adoption of cost-effective 800G and 1.6T+ optical connectivity solutions...

Understanding BABA and the BEAD waiver

Oct. 29, 2024
Unlock the essentials of the Broadband Equity, Access and Deployment (BEAD) program and discover how to navigate the Build America, Buy America (BABA) requirements for network...

On Topic: Optical Players Race to Stay Pace With the AI Revolution

Sept. 18, 2024
The optical industry is moving fast with new approaches to satisfying the ever-growing demand from hyperscalers, which are balancing growing bandwidth demands with power efficiency...

Advances in Fiber & Cable

Oct. 3, 2024
Attend this robust webinar where advancements in materials for greater durability and scalable solutions for future-proofing networks are discussed.