TiVo: 76% Focus on TV Even When Multitasking

According to TiVo's (NASDAQ:TIVO) 2013 Social Media and Multitasking Survey, despite the prevalence of multitasking in everyday life, most multitaskers are actively watching TV programming when their sets are on.

Though many viewers report having multitasked at least once while watching TV - by, for example, browsing the Internet (69%), cooking (48%), or chatting online (23%) - 76% of people surveyed report their primary focus is actually watching what's on TV. More than 45% of TiVo users and 35% of non-TiVo users said their attention was directed only toward the TV, and not to anything else, while watching.

Smartphones are used most frequently (61%), followed by laptop computers (49%) and tablets (37%). Portable gaming systems were used the least frequently (6%). Some 24% of respondents report using smartphones every time or almost every time they watch TV.