Edgeware has launched its Edgeware Cloud Service to provide broadcasters, telecom and cable TV operators access to its over-the-top (OTT) video technology without the need to own and run systems in-house.
The cloud services will include Edgeware's content processing technology such as frame accurate segmentation for personalized ads, segmentation for synchronized audio, video and subtitling as well as on-the-fly repackaging into all the formats required by different devices. The service also includes the newly announced Virtual Channel Creation solution to provide tailored linear OTT TV channels, and the recently acquired Cavena-based OCR subtitling feature.
"Our existing and new customers appreciate our specialist expertise and the technology we provide to prepare TV content for an OTT delivery, but some of our customers have been asking for the same functionality as a service," said Karl Thedeen, chief executive officer at Edgeware. "Our cloud service will benefit from our own specialist know-how, and because we control the underlying technology, we can react quickly to new customer demands. We are also completely independent, unlike some cloud service providers, so we won't compete with our customers' OTT TV services."
The Edgeware's Cloud Service is managed using self-service APIs. It includes the functionality provided by its TV Content Capture, TV Repackager and Ad Enabler products, all of which are available today. Alternatively, the same functionality continues to be available to buy and run in-house, either on public cloud platforms or using private IT infrastructure.