Verimatrix has unveiled Viewthority, a content distribution platform intended to improve connectivity between content providers and video service operators. The platform-as-a-service (PaaS), built on top of Amazon Web Services (AWS), is designed to streamline end-to-end workflows and automate video analytics reporting. Viewthority centralizes the content and security workflows via a common cloud platform with a single point of integration.
"Based on our experience and talking with the leaders in their field, it became obvious that efficiently connecting a centralized content library to a network of global video service operators would address many of the current challenges of distributing content. We decided to use AWS for its global infrastructure and the robust AWS networking and content delivery services, which were critical," said Tom Munro, CEO, Verimatrix. "Using AWS, Viewthority creates a collaborative and transparent environment that opens up new markets, new viewers, and new revenue streams. We are excited to introduce a new way of thinking to the video industry."
Viewthority is designed as an end-to-end connected content distribution platform. Features include:
- A common cloud platform based on the AWS secure cloud services platform, including a simple way to ingest live and on-demand video for processing and delivery via AWS Elemental Media Services
- Centralized management and control of content licensing terms, distribution windows, playback policies and business rules via a defined rights management interface which has been integrated with the Mediamorph Content Value Management Platform
- One-time encryption of content with decryption keys and playback policies distributed separately via Verimatrix RightsConnex (formerly Federated Rights Management) for final end-device playout
- Visibility into the process through automated viewership reporting and QoE analytics based on Verspective Analytics
- Anti-piracy protection
Viewthority will be demonstrated at IBC in Amsterdam.