Encoding.com: Cloud In, Flash Out

March 8, 2017
According to Encoding.com, cloud-based media processing is on the rise, and the Flash video format is in decline. The company's third annual ...

According to Encoding.com, cloud-based media processing is on the rise, and the Flash video format is in decline. The company's third annual report analyzes trends in video formats for OTT, MVPD, web and mobile distribution. Among the findings:

  • Cloud-based media processing has grown significantly due to faster transit speeds and other factors.
  • Flash continued to decline in usage with projections to disappear within 12 months.
  • VP9 made a strong debut in 2016 as an alternative to H.264, while HEVC decreased this year in usage by 50%.
  • Despite the excitement around 4k screen resolutions, 1080p continued to prevail.
  • HLS continued to be the dominant standard for adaptive bitrate (ABR) streaming, making up 71% of total ABR processing volume.
  • Amazon S3 led in cloud storage market share with Akamai following behind.

The report, which evaluated transcoding jobs from more than 3,000 of Encoding.com's media and entertainment customers, includes popularity rates and historic trends for video and audio codecs and containers, closed captioning formats, screen resolutions, ABR technologies, DRM frameworks, audio formats and cloud storage.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

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