Elemental Expands Brazil Deployment to Support 4K VOD

Feb. 20, 2017
Globo.com in Brazil has selected Elemental Technologies' video processing solutions for its new 4K VOD services. The agreement expands the ...

Globo.com in Brazil has selected Elemental Technologies' video processing solutions for its new 4K VOD services. The agreement expands the broadcaster's existing Elemental deployment with added video infrastructure to process streaming 4K content with HEVC compression.

Globo.com provides digital platforms and services for Brazil's Grupo Globo, connecting online audiences to the publishing, video and data properties Grupo Globo operates, including Globo TV's broadcast networks, film studio Globo Filmes and over-the-top (OTT) TV service Globo Play. As part of its services, Globo.com provides VOD services for programs produced by more than 100 affiliates across Brazil. Globo.com has used Elemental encoding solutions for more than five years.

"Our research told us a new 4K service would only win a market if it provided a new and engaging level of quality, unobtainable elsewhere," said Igor Macaubas, product manager, online video platform, for Globo.com. "Elemental demonstrated that it could extend its high level of quality to 4K workflows, quickly and easily meeting Globo.com's stringent requirements for performance, interoperability and reliability while incorporating the powerful and complex HEVC codec."

The new deployment adds new Elemental Server transcoders to the existing solution comprising Elemental Live, Elemental Server and Elemental Conductor products, and Elemental APIs for integration with other systems. Elemental's software-defined video approach is intended to allow HEVC encoding to be implemented in dedicated appliances, virtualized in a data center or hosted in the cloud, whether supporting real-time streaming or batch-processed file conversion.

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