NJ Broadcaster Deploys Imagine Ad Management, Playout

Imagine Communications has supplied SNJ Today, a multichannel media company serving southern New Jersey, with an end-to-end solution for managing its advertising sales and video operations. The installation, anchored by Imagine's LandmarkOSI Traffic & Billing ad management system and Versio integrated playout solution, is intended to enable SNJ Today to streamline ad sales operations across its TV, radio, Web and print properties, as well as support broadcast and streaming video content.

SNJ Today is using LandmarkOSI Traffic & Billing to manage ad sales orders and program scheduling for its TV, radio and digital channels, as well as the company's newspaper. The company has deployed Versio for automation and playback and to deliver HD content across linear and nonlinear channels. The installation also includes Nexio server technology for content caching and asset management and to host the media company's Adobe Premier Pro editing environment.