Google Acquires Anvato

July 8, 2016
Google (NASDAQ:GOOG) has purchased Anvato. The video software provider will be joining the Google Cloud Platform team. Anvato, founded ...

Google (NASDAQ:GOOG) has purchased Anvato. The video software provider will be joining the Google Cloud Platform team.

Anvato, founded in 2007, says it will continue to deliver its video processing software solutions for pay TV operators, programmers, broadcasters and live event producers, and will do so on the Google Cloud Platform infrastructure.

In a blog post, Anvato CEO Alper Turgut said: "We are thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry's best offering for OTT and mobile video. This will allow us to supercharge our capabilities, accelerate the pace of innovation, and deliver tomorrow's video solutions faster, enabling media companies to better serve their customers."

In a blog post, Belwadi Srikanth, senior product manager of the Google Cloud Platform, said: "With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device - be it their smartphone, tablet or connected television."

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