Parks: Over Half of U.S. Subscribers Want Unlimited DVR

Parks Associates research estimates that 51 percent of pay TV subscribers are interested in having unlimited space for DVR storage, which indicates consumer demand for cloud-based DVR services.

More than 50 percent of U.S broadband homes have a DVR as part of their pay TV subscription or have purchased one at retail. Cloud DVR subscribers in the U.S. should exceed 4.6 million by the end of 2015 and 24 million by 2018.

"Consumer interest in cloud DVR features is strong, particularly the idea of unlimited storage capacity," Brett Sappington, director of research at Parks Associates, said. "Operators are interested in cloud DVR because these services will reduce long-term hardware costs while providing multiscreen capabilities, enhanced features, scalability, improved flexibility, and new revenue opportunities."