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    1. Broadband

    comScore Aims to Measure Multiscreen Audiences

    Jan. 23, 2015
    comScore (NASDAQ:SCOR) has launched Video Metrix Multi-Platform, which is intended to provide unduplicated desktop, smartphone, tablet ...
    comScore
    comScore
    comScore (NASDAQ:SCOR) has launched Video Metrix Multi-Platform, which is intended to provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. The multiscreen digital video measurement product is designed to enable clients to sell, plan and buy digital video - at the video media property and show level - using TV-comparable metrics for both video content and advertising.

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