According to Digital TV Research, the number of homes paying for IPTV will reach 191 million by end-2020; more than double the 90 million recorded at end-2013 and up from only 36 million at end-2010.
The research house forecasts that IPTV penetration will exceed 11% of TV households by 2020; up from 5.9% in 2013 and from only 2.5% in 2010. IPTV revenues (from subscriptions and on-demand movies and TV shows) are expected to grow to $26.2 billion by 2020, up from $16.0 billion in 2013 and $8.3 billion in 2010.
The United States is expected to remain the largest IPTV revenue earner by taking 34% of the 2020 total (down from a 46% share in 2010). France is expected to drop from second place in 2013 to fourth by 2020. China is expected to take second place in 2020; up from ninth in 2010.