This Technology has announced version 2.0 of its cloud-based alternate content delivery software, now called SwitchStream. It's intended to deliver regionalized content to the right audience, provide alternate content in instances where content has been blacked out, and execute market protection when there are schedule changes. The latest update adds support for both Title VI IP video streams and QAM-based digital TV platforms.

Other features include:

• Modeling regions and acquisition systems that mirror the plant in both digital cable and IP environments
• Event reports to verify alternate content delivery
• Support for CableLabs Real-Time Event Signaling and Management (ESAM) API
• In-band signaling based on SCTE 35 cues
• Out-of-band signaling based on alternate content event schedules