At the Cable Show, software house IPgallery is showing its MSO cloud TV platform, VideoThru. Its HTML5-based video switching and logic services are designed to support personalization and content-right awareness in the MSO's cloud.VideoThru is intended to enable value added services including time-shift, place-shift, network-PVR, personalized EPG, managed UCG and combined converged communications. It's also designed to give subscribers a unified social TV experience on any device transparently with built-in content right awareness.