SES (NYSE Paris:SESG), together with its partners Harmonic (NASDAQ:HLIT) and Broadcom (NASDAQ:BRCM), has demonstrated Ultra HD transmission in the new HEVC standard live from an ASTRA satellite at 19.2 degrees East. The HEVC standard is designed for up to 50% encoding efficiency improvement compared to previous test broadcasts in MPEG-4 AVC (H.264).The end-to-end demonstration, which was presented at the SES Industry Days in Luxembourg, used Harmonic's ProMedia Xpress and a HEVC decoder reference design system based on Broadcom's BCM7445 device for receiving HEVC encoded Ultra-HD television transmission. The signal was broadcast in DVB-S2 using a data rate of 20 Mbps.