Adobe Video Platform Hits the Streets

At the NAB show, Adobe Systems (NASDAQ:ADBE) announced the general availability of its Primetime (formerly "Project Primetime"), a TV publishing and monetization platform for programmers and pay TV service providers.The company also announced a number of ecosystem partners, including Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform and others. Comcast and NBC Sports Group have signed on as the first Adobe Primetime launch partners.Primetime is designed to enable programmers and pay TV service providers to capitalize on the rising consumer interest in watching and engaging with digital video while helping protect and maximize the value of their content. The platform integrates Adobe's video publishing, player, DRM, advertising and analytics solutions. Tie-in with ecosystem partners is intended to offer a solution that can be implemented consistently across devices and platforms. Adobe Primetime's interoperable components can be deployed individually to fit their infrastructure needs or let the full solution handle the entire workflow.