upLynk, a video streaming technology provider, has released its HD Adaptive Streaming Platform, intended as a low-cost, scalable approach to streaming video to all devices. Video content is encoded in the cloud using a single, non-proprietary adaptive format designed to enable video to play on all major platforms and devices such as iOS, Android, Windows 8, Roku and all PC/Mac/Linux browser combinations.The patent-pending adaptive playback technology is intended to eliminate the need to encode a video multiple times or repackage on-the-fly, thereby reducing the cost of encoding, storage, encryption and distribution of encoding and managing multiple formats and protocols.upLynk is a managed software as a service (SaaS) solution designed to upload, encrypt and encode content simultaneously. It's also designed to integrate with any ad decision server and insert video ads in the cloud without any client-side software development kit (SDK) or development.