According to Hub Entertainment Research, over-the-top (OTT) video is a supplement to traditional pay TV rather than a replacement for it. The research house says cord cutting is not accelerating 90% of TV consumers still have a pay TV subscription. However, pay TV is sharing time with other sources: The average cable, satellite, or telco TV subscriber now uses an average of two online sources in addition to their pay TV subscription.
Among other findings:
People are watching on, or through, more devices: The average online viewer now uses 2.7 devices for TV viewing, including mobile devices and devices that connect their TV set to the Internet (up from 2.3 in 2013).
Netflix is a pay TV supplement: 87% of Netflix streaming subscribers also have a pay TV subscription, and they spend more time watching linear TV than they do watching Netflix.
Tablets are gaining traction as home viewing devices: 78% of tablet TV consumption occurs at home, up from 67% in 2014.
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STEPHEN HARDY Editorial Director and Associate Publisher [email protected]
