Altice USA rebrands Suddenlink assets to Optimum

Aug. 1, 2022
The move brings the company’s telecommunications products and services under one unified brand across its entire footprint.
663066cbcd13c900081dbc86 Suddenlink Optimum

As of August 1, Altice USA (NYSE: ATUS) announced that its Suddenlink brand has rebranded to the name Optimum, bringing the company’s telecommunications products and services under one unified brand across its entire footprint.

Today also marks the introduction of Optimum’s new nationwide brand campaign, “Get Closer, Go Farther,” which Altice USA says promotes "a new look and feel, tagline, and mission unveiled to customers." Starting today and in coming months, the company will transition Suddenlink properties and assets to Optimum, including vehicles, stores, websites, uniforms, and other entities.

“Get closer and go farther. That’s our Optimum brand promise and what we aim to deliver to our customers through our connectivity services and experiences we offer,” commented Matt Grover, EVP of Consumer and Business Services, Optimum.

Per the operator, recent Optimum products and services include: the acceleration of the 100% Optimum Fiber Internet Network, recently reaching the milestone of 100,000 fiber customers; the launch of Optimum 2 Gig and 5 Gig Fiber Internet, which delivers the fastest fiber internet speeds in the New York tri-state area; removing data caps on all Suddenlink internet plans as part of the transition to Optimum; elevating the customer experience through enhanced support, including opening nearly 20 new state-of-the-art Optimum retail stores across the country in recent months; and the award-winning Optimum Mobile service, which the operator notes was recently ranked #1 in customer satisfaction by the American Customer Satisfaction Index.

Optimum's Grover concluded, “We are thrilled to launch this new campaign and officially bring our Suddenlink products and services under the Optimum brand, uniting our telecommunications division under one name, one voice, and one promise to customers to deliver the very best internet, TV, and mobile service to them every day.”

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