Comcast Advertising gains new president, plus managing director

July 8, 2022
James Rooke, previous GM of Effectv, replaces Marcien Jenckes, who was recently appointed to lead the new joint streaming venture between Charter and Comcast, and to serve as managing director for Comcast Advertising in a dual role.
66306cf6168df80008ea413f Comcast Advertising Logo Color

Comcast Advertising on July 6 announced that James Rooke has been named to the role of president. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.

Rooke, who was previously general manager of Effectv, replaces Marcien Jenckes, who was recently appointed to lead the new joint streaming venture between Charter and Comcast, and to serve as managing director for Comcast Advertising in a dual role. Rooke will report into Jenckes.

“I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes. “His work at both Effectv and FreeWheel give him a unique perspective from which to lead the company, and I look forward to working beside him to take Comcast Advertising to its next level of success.”

According to a Comcast press release, "Since Rooke joined Effectv in January 2020, he successfully started its transformation to a multi-screen, audience delivery company that helps advertisers reach their target customers and drive better, measurable results. He was instrumental in bringing the more widespread use of data to TV advertising strategies, as well as driving the growth of addressable advertising and programmatic capabilities across Effectv."

Rooke's successor as Effectv’s GM has not yet been named.

Prior to leading Effectv, Rooke oversaw FreeWheel’s global publisher business unit, responsible for providing TV programmers and distributors with advertising technology to manage the monetization of their video content. During his tenure, he also helped design, launch and scale FreeWheel’s first video marketplace, led the Comcast Advisory Services practice, a consulting business unit; and served as the company’s chief revenue officer.

Earlier in his career, Rooke worked in the media business at Time Warner Cable (now Charter Communications) as vice president, strategy and execution. He was also a principal in the media and entertainment practice at Capgemini, a consulting and technology company. He began his career as an associate consultant at EY (Ernst & Young) in London.

Rooke holds a Bachelor of Commerce from the University of Birmingham in the U.K. He lives with his wife and two daughters in New York.

“I’ve had the privilege of working across both the software and media business within Comcast Advertising and look forward to combining those experiences in this new role,” said Rooke. “I believe the opportunity for Comcast Advertising is unparalleled. I’m honored to accept this new position and cannot wait to continue my work with the broader leadership team to evolve the future of TV advertising for the better.” 

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...

The Journey to 1.6 Terabit Ethernet

May 24, 2024
Embark on a journey into the future of connectivity as the leaders of the IEEE P802.3dj Task Force unveil the groundbreaking strides towards 1.6 Terabit Ethernet, revolutionizing...

The Perils of Using a Broadband Power Meter in a PON World

Nov. 7, 2023
Learn about the potential significant problems for multi-service PON activation and troubleshooting when using a broadband power meter.

Data Center Network Advances

April 2, 2024
Lightwave’s latest on-topic eBook, which AFL and Henkel sponsor, will address advances in data center technology. The eBook looks at various topics, ranging...