Comcast on June 30 announced the launch of its Xfinity Stream app on Apple TV 4K and Apple TV HD devices, giving Xfinity TV customers another option to access their subscriptions, including all live, on demand, and DVR programming, within a home.
Comcast said Xfinity’s redesigned Stream app is launching first on the Apple TV platform, and features a new, more intuitive user interface. The new UI is designed to simplify content discovery through editorial recommendations, along with a personalization algorithm that allows customers to continue watching their favorite shows and movies across platforms and devices.
Customers can download the Xfinity Stream app from the App Store on Apple TV. Xfinity Stream provides customers with easy access to the programming that is included in their Xfinity TV subscription on the device of their choice.
With the new launch, Apple TV 4K and Apple TV HD customers can now enjoy their favorite shows and movies from Xfinity Stream alongside the device’s other streaming apps, including the Apple TV app to watch Apple TV+ award-winning originals, as well as Apple Music, Apple Arcade, and Apple Fitness+.
Earlier this year, Comcast and Apple worked together to bring the Apple TV+ app to Comcast’s entertainment platforms, including Xfinity X1, Xfinity Flex, and XClass TV.
“We are always looking for ways to enhance our entertainment experiences as the needs of our customers evolve - whether that’s expanding to new platforms, launching new features, or adding more programming options,” said Michael DelCiello, SVP, strategic development, for Comcast.
DelCiello concluded, “With today’s launch of the Stream app on Apple TV, our customers now have a new device option for accessing their Xfinity TV subscription in the home, and they will be the first to enjoy a new, streamlined UI designed to make it easier to find something to watch – whether that means getting back to a favorite show or movie, or finding something new.”