Comcast previewing Peacock streaming video service

April 15, 2020
Tomorrow, Comcast (NASDAQ:CMCSA) will launch a preview of the premium tier of Peacock, NBCUniversal's new ad-supported subscription streaming service, included at no ...

Tomorrow, Comcast (NASDAQ:CMCSA) will launch a preview of the premium tier of Peacock, NBCUniversal's new ad-supported subscription streaming service, included at no additional cost for Xfinity X1 and Flex video service customers.

The preview will be followed by the national launch on July 15, which includes a free tier featuring more than 7,500 hours of movies and shows that will be accessible to all across mobile, web and connected-TV platforms. At that time, Peacock Premium will also be available for $4.99 per month on connected devices, as well as an ad-free tier for an additional $5 per month.

"Now more than ever there is a need for a free quality streaming service that can provide viewers with both the information they need to stay informed and entertainment they seek to escape the moment," said Matt Strauss, chairman of Peacock and NBCUniversal Digital Enterprises. "With Peacock, we will deliver many of the best movies and TV shows of our time - as well as timely news and topical programming - and do our part to bring people together through the power of entertainment."

"Offering Peacock Premium at no additional cost, seamlessly integrated on Xfinity X1 and Flex is another example of our commitment to provide more value, content and choice to customers," said Dana Strong, president of Xfinity Consumer Services at Comcast. "With entertainment hours on our platforms up 24% vs. last year, we know that our customers will enjoy discovering Peacock and all its great content during this exclusive preview period."

In addition to making Peacock an anchor tenant on Flex, Xfinity will be widely promoting Peacock with a comprehensive marketing campaign, including on-air spots featuring Amy Poehler and prominent promotion and signage across platforms like Xfinity.com.

Over the next few weeks, X1 and Flex customers can access Peacock by simply saying "Peacock" into the Xfinity Voice Remote.

Xfinity Flex is a personalized, 4K streaming device that is included free with Xfinity Internet and offers thousands of free movies and shows. Flex customers can find Peacock movies and shows in the "New This Week" and "Free to Me" rows, as well as explore content via a "Trending Now on Peacock" row among their other streaming services in one place.

X1 customers can also browse Peacock programming editorially integrated throughout the X1 guide, right alongside all of the live TV and on-demand shows and movies included with their Xfinity TV subscription, and other streaming services available on X1.

Peacock Premium features more than 15,000 hours of current and classic TV shows, movies, kids programming, and live and on-demand content across news, sports, reality and late night.        

About the Author

BTR Staff

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STEPHEN HARDY
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