SeaChange International (NASDAQ:SEAC) has expanded its relationship with long-term customer Midco. The SeaChange Framework ad insertion platform is designed to provide converged, cross-platform video delivery for both linear and over-the-top (OTT) video.
"SeaChange has long provided the infrastructure to monetize Midco's cable solution, and we're excited to make this cross-platform revenue stream available to them," said Chad Hassler, chief commercial officer of SeaChange. "Video delivery providers are looking for ways to combat increasing content costs. By working with SeaChange, Midco inserts over 10,000 advertisements per day."
The SeaChange Framework includes an integrated, cross-platform advertising solution for cable and IP video to support national, regional, and zone-based dynamic insertion. In utilizing existing linear broadcast ad insertion infrastructure, customers can include new linear OTT streaming ad insertion.
"The SeaChange Framework allows us to bridge our current broadcast linear systems with our next-generation streaming services," said John Pederson, CTO of Midco. "Their technology not only facilitates great online video service, but also reduces our investment in infrastructure and content."
