74% of U.S. households have SVOD

Aug. 27, 2019
According to the Leichtman Research Group, 74% of all U.S. households have a subscription video on demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu ...

According to the Leichtman Research Group, 74% of all U.S. households have a subscription video on demand (SVOD) service from Netflix, Amazon Prime, and/or Hulu - up from 64% in 2017 and 52% in 2015.

Among those that have an SVOD service, 69% have more than one such service, up from 51% in 2017 and 38% in 2015. Overall, 51% of U.S. households now have more than one SVOD service, an increase from 33% in 2017 and 20% in 2015.

The findings are based on a survey of 1,116 households nationwide and are part of LRG's 13th annual study on the topic.

Other findings indicate:

  • 64% of all adults stream an SVOD service at least monthly, and 41% stream more than one SVOD service at least monthly.
  • 33% of adults stream an SVOD service daily, compared to 29% in 2017 and 16% in 2015.
  • 51% of ages 18-34 stream an SVOD service daily, compared to 34% of ages 35-54 and 15% of ages 55+.
  • 27% with Netflix agree that their subscription is shared with others outside their household, compared to 19% with Hulu and 10% with Amazon Prime.
  • 51% of adults watch video on non-TV devices (including mobile phones, home computers, tablets, and eReaders) daily, up from 43% in 2017 and 31% in 2014.

"Nearly three-quarters of all U.S. households have at least one SVOD service, and one-third of all adults stream an SVOD service daily, including half of all ages 18-34," said Bruce Leichtman, president and principal analyst for LRG. "With over half of all households now getting multiple SVOD services, and new streaming services on the way, it is inevitable that the number of households having and using multiple services will continue to grow. However, with expanded options, consumers will increasingly decide which streaming services they pay for directly, and which they share with others."        

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