Synamedia has named Kostas Stavrianos as head of U.S. cable. Other executive appointments include Sabine M. Bravo as vice president, Business Development, and Joseph A. Sheehan as head of U.S. media, telco and web.

Stavrianos and Sheehan will focus their efforts and expertise on Synamedia's customer base in the United States, where they will develop customer engagement plans and partner with strategy and product management organizations on the product portfolio and roadmap. Bravo will manage partners and sales operations internationally for the Video Processing portfolio.

Stavrianos joins Synamedia from Imagine Communications, where he oversaw executive sales across the U.S. and Canadian MVPDs, telco and broadcast industries. Prior to Imagine Communications, Stavrianos worked for Humax USA/SMC Networks and Comcast.

Stavrianos will lead the teams responsible for Synamedia's products and services to customers in the United States, including the Infinite Video platform, cloud DVR, video processing, and content security - including new offerings in Credentials Sharing Insight and VideoGuard Streaming Piracy Disruption.

"Synamedia's proposition for delivering innovative solutions and services is unlike any other, and I am eager to contribute my expertise in customer retention and management to the U.S. cable team," said Stavrianos.