Western Europe OTT subs to double by 2024

May 31, 2019
Digital TV Research forecasts 131.20 million gross over-the-top (OTT) subscription VOD (SVOD) subscriptions in western Europe by 2024, doubling from 65.19 million ...

Digital TV Research forecasts 131.20 million gross over-the-top (OTT) subscription VOD (SVOD) subscriptions in western Europe by 2024, doubling from 65.19 million by end-2018. About 13 million OTT video subscribers are expected to be added in 2019 alone, with a similar number of additions expected in 2020.

SVOD homes are expected to pay for an average of 1.71 SVOD subscriptions by 2024, up from 1.42 in 2018. About 43.4% of TV households are expected to have at least one SVOD subscription by 2024, up from 26.3% in 2018. Penetration is expected to reach nearly two-thirds of TV households in Norway, but to be less than 30% in Italy.

Gross SVOD subscriptions are expected to represent 74.2% of western European TV households by 2024, double from 37.3% at end-2018. Germany, Italy, France and Spain are all expected to be below the regional average by 2024. Five countries are expected to be above 100% of TV households.

Netflix is expected to remain the largest pan-regional SVOD platform, with 54.86 million paying subscribers expected by 2024, or 42% of the region's total. That proportion is down from 54% in 2018, but the platform is still expected to add 20 million subscribers.

Simon Murray, principal analyst at Digital TV Research, said: "Disney+ will make a strong and immediate impact, given its extensive brand recognition and impressive content lineup. We forecast 19.18 million paying subscribers by 2024 - fast approaching Amazon Prime Video."        

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]

Sponsored Recommendations

On Topic: Optical Players Race to Stay Pace With the AI Revolution

Sept. 18, 2024
The optical industry is moving fast with new approaches to satisfying the ever-growing demand from hyperscalers, which are balancing growing bandwidth demands with power efficiency...

ON TOPIC: Cable’s Fiber to the X Play

Aug. 28, 2024
Cable operators are strategically deploying fiber-to-the-home (FTTH) networks in Greenfield markets and Brownfield markets where existing cable plant has reached its end of life...

Balanced vs. Unbalanced PON: Key Differences and Deployment Impact

Nov. 7, 2023
Learn how to choose the right PON architecture for your network.

The Pluggable Transceiver Revolution

May 30, 2024
Discover the revolution of pluggable transceivers in our upcoming webinar, where we delve into the advancements propelling 400G and 800G coherent optics. Learn how these innovations...