Consumers Remain Skeptical of Smart Home

According to a survey from IDC, network entertainment applications are the stepping stone to a broader smart home experience, even as U.S. ...
April 11, 2016
2 min read
According to a survey from IDC, network entertainment applications are the stepping stone to a broader smart home experience, even as U.S. consumers remain skeptical of the value proposition behind the home Internet of Things, wary of their cost and uncertain of their utility.

About 28% of people who own a home network stream online videos to their TV sets, and they are much more likely to express high interest in and adoption of home IoT applications than other home network owners.

Moreover, one out of five people who use home automation, monitoring and control devices say their home IoT applications solved a problem they didn't know they had.

The majority of consumers, however, remain skeptical of the value proposition behind the home Internet of Things and are holding back for a higher overall value proposition.

"The long-run impact of the Internet of Things will be broader and deeper than we imagine right now, but the industry is still in the early stages of developing the vision and conveying it to consumers," said Jonathan Gaw, research manager for IDC's Internet of Things: Consumer program.

The IDC 2016 Consumer Internet of Things Survey reached 1,500 U.S. adults who subscribe to broadband Internet service at home, including more than 1,300 people who have a home network.

About the Author

BTR Staff

EDITORIAL
STEPHEN HARDY
Editorial Director and Associate Publisher
[email protected]
MATT VINCENT
Senior Editor
[email protected]
SALES
KRISTINE COLLINS
Business Solutions Manager
(312) 350-0452
[email protected]
JEAN LAUTER
Business Solutions Manager
(516) 695-3899
[email protected]
Sign up for Lightwave Newsletters
Get the latest news and updates.