FourthWall Inks Set-Top Data Deal

Starcom MediaVest Group and FourthWall Media announced a partnership granting agency access to anonymous, non-aggregated viewership data from millions of set-top boxes from FourthWall. Acxiom Safe Haven will work with both companies to ensure data privacy.

This partnership is intended to use set-top box data to incorporate second-by-second set-top box viewership data to power media allocation and optimization, as well as cross-media attribution analytics. SMG will integrate the FourthWall dataset with TARDIIS, its planning and buying platform, and its attribution analytics platform.