Smart Home Customers Want Tech Support

    Dec. 16, 2014
    According to Parks Associates, 16% of U.S. broadband households own a smart home device, and one-third have experienced at least one ...
    OTT Churn Rate Holds Steady at 19%
    OTT Churn Rate Holds Steady at 19%
    According to Parks Associates, 16% of U.S. broadband households own a smart home device, and one-third have experienced at least one technical problem with their devices. Among those surveyed, 56% said they are willing to pay $9.99 per month for a tech support service.

    Patrice Samuels, Parks research analyst, wrote: "Currently 15% of connected CE consumers are willing to pay $49.99 per year for a comprehensive support service, and interest increases with the number of devices owned. The average U.S. broadband household owns approximately seven connected devices, and at the high end, 68% of consumers with 20 or more CE devices are willing to pay an annual fee of $99.99 or higher."

    About the Author

    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
    [email protected]
    MATT VINCENT
    Senior Editor
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    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
    [email protected]
    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
    [email protected]

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