1.9 Connected TV Devices per Broadband Home

    Dec. 10, 2014
    According to Strategy Analytics, ownership of connected TV devices (including smart TVs, smart Blu-ray players, IP-enabled game consoles ...
    Linear TV still dominates video ad spending
    Linear TV still dominates video ad spending
    According to Strategy Analytics, ownership of connected TV devices (including smart TVs, smart Blu-ray players, IP-enabled game consoles and digital media streamers) grew 5% quarter-on-quarter in Q3 2014 and 28% year-on-year to reach 168 million units. The average U.S. home now owns 1.9 connected TV devices compared to 1.5 in Q3 2013.

    The research house says 43% of connected TV devices are game consoles, but that smart TVs and stand-alone media streamers are catching up.

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