WOW! is integrating Netflix (NASDAQ:NFLX) into its Ultra TV service via an ARRIS (NASDAQ:ARRS) set-top box. Ultra TV subs who subscribe to Netflix will be able to access Netflix content through the same set-top box that delivers WOW! video service. The Ultra TV set-top box integrates the Netflix app, live TV, whole-home HD DVR, and wireless home networking.

The Netflix service is planned to be available soon to Illinois Ultra TV customers who subscribe to Netflix, and by early 2015 to Ultra TV customers in Evansville, IN; Columbus and Cleveland, OH; and southeast Michigan. Customers can also sign up for Netflix through the new app.