Survey: Content Discovery Needs Help

    March 11, 2014
    According to Digitalsmiths' Q4 2014 Video Trends Report, many consumers are frustrated with their...

    According to Digitalsmiths' Q4 2014 Video Trends Report, many consumers are frustrated with their pay TV providers' content discovery implementations. Among the survey's findings:

    • 30.9% of consumers surveyed are overwhelmed by the number of channels offered to them.

    • 88.2% watch the same channels over and over again.

    • 72.8% order no movies from their pay TV providers' VOD offerings, but 45.3% of respondents are using subscription OTT services such as Netflix and Hulu.

    • 53.2% of respondents would like to see recommendations of video content within their channel guide.

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