According to ABI Research, advanced recommendations engines will reach 75% of pay TV households on multiscreen services and 55% on set-top boxes within North America by 2018, up from 20% and 10% in 2013, respectively. At the core of this are search, recommendation and discovery technologies that rely heavily on rich metadata as well as user analysis and learning.

The research house says that consumers who receive comprehensive recommendations show lower churn, increased ARPU, better engagement with new types of content, and better engagement with VOD platforms.