Rovi Guide Deploys in Argentina

Cablevision Argentina has launched Rovi's (NASDAQ:ROVI) DTA Guide, an interactive program guide (IPG) built for DTAs. The Rovi DTA Guide is available now and rolling out daily to new homes as DTAs are being deployed. Cablevision Argentina, which serves roughly 3.5 million subscribers, will add Rovi DTA Guide to its product offering to support its subscriber acquisition throughout Argentina and bring a multi-feature TV programming guide interface to cable homes transitioning to all-digital.