FourthWall Digs Deeper into the Data Mine

FourthWall Media announced the expansion of its MassiveData TV viewership footprint. New participants are expected to bring the total number of viewers who provide set-top box data to 4.7 million. Participants use 3 million cable TV devices in 1.8 million homes across the United States.The MassiveData cable TV panel was launched last August and collects census-level second-by-second usage data from traditional cable operators for all of their channels deployed in system. It combines the raw data with proprietary data-mining and analytics technologies to create actionable and targeted data.