Nielsen Expands 'TV Home' Definition, Finds More TV Homes

According to Nielsen's 2014 Advance National TV Household Universe Estimate (UE), there are 115.6 million TV homes in the United States, up 1.2% from the 2012-2013 estimate of 114.2 million. Nielsen estimates that 294 million persons age 2 and older live in these TV homes, an increase of 1.6% from last year.The 2014 National UEs reflect the expansion of Nielsen's definition of a TV home to include homes that receive TV via broadband connection only. Nielsen's new definition of a TV household states that homes must have at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.