Dolan Family Ventures has acquired Analytics Media Group (AMG), a data analytics and technology business, and launched 605, an independent audience measurement and analytics business focused on optimizing marketing and programming initiatives within the media and entertainment industries. 605 has relationships with partners across the country that provide privacy-protected set-top box viewing data on individual and regional demographics.
"Our experience in the industry tells us there are major gaps in audience measurement and television analytics in the current marketing and programming landscape," said Kristin Dolan, founder and CEO of 605. "The acquisition of AMG and the subsequent launch of 605 immediately establishes a company with real scale, significant resources, profound analytic capabilities, extensive set-top box data and management experience. 605 is creating a new generation of products and services to enhance media buying, planning, programming and audience targeting. This fills a critical need for media and entertainment businesses in today's rapidly changing viewing landscape."
Dolan was formerly COO and director at Cablevision, which was purchased by Altice (Euronext:ATC) in June.




