DISH (NASDAQ:DISH) has launched a "skinny bundle" of video options, the Flex Pack. The bundle debuts at $39.99 per month with a core package of programming consisting of more than 50 channels and the choice of one of eight themed channel packs. Customers can add and remove as many channel packs as they like each month. Individual packs feature local broadcast networks, kids, national and regional sports and general entertainment, and range in price from $4 to $10 per month.
"Our customers are frustrated with having to pay for hundreds of channels, most of which they never watch," said Warren Schlichting, DISH executive vice president of marketing, programming and media sales. "Flex Pack provides a level of flexibility and control that brings our customers closer to the ideal of fully tailoring their channel lineup."
Customers who choose not to add any channel packs can receive the Flex Pack core programming for $29.99. Premium channels like HBO, Cinemax, Showtime and Starz are also available as add-ons for an additional fee.
Flex Pack includes a standard DISH receiver, free installation and a two-year price guarantee for new customers. For an additional $10 per month, new customers can upgrade their equipment to the Hopper 3 set-top box. Customers must enroll in eBill and AutoPay to be eligible to receive these offers.