Cox's On DEMAND library of more than 18,000 movies and shows will now be integrated with Cox TV channels and the streaming apps available through TiVo, allowing consumers to access, find and search for content through one user experience. The offering will begin to roll out today via a software update, reaching the entirety of Cox's digital footprint by the end of 2015. Customers with Advanced TV and Essential Internet or higher will have access to VOD content.

Cox subscribers now can use a TiVo DVR rather than an operator-provided cable box for recording and viewing Cox's lineup of premium content. Cox' and Comcast's (NASDAQ:CMCSA) offerings with TiVo now will enable 30 million U.S. cable subscribers to use TiVo DVRs as an alternative user experience for accessing the respective on-demand libraries of these cable operators.