According to Parks Associates, there will be 1.6 billion video viewers worldwide at end of 2015, increasing to 1.9 billion in 2019. The global LTE user base is expected to top 700 million in 2015, led by substantial subscriber gains in the United States, Europe, China, and Latin America.

"With the proliferation of content and streaming options, providing a best-in-class user experience becomes increasingly critical to pay TV providers and CE manufacturers in terms of increasing sales, subscriptions, and usage," wrote Barbara Kraus, Parks' director of research. "Access to desired content is critical, as is ease and speed of search, sufficient broadband performance, and an intuitive user interface."