Non-Linear Video Approaches 50%

    March 3, 2015
    According to Parks Associates, U.S. broadband households watch on average 36.2 hours of video per week, and 65% of all video consumed ...
    OTT Churn Rate Holds Steady at 19%
    OTT Churn Rate Holds Steady at 19%
    According to Parks Associates, U.S. broadband households watch on average 36.2 hours of video per week, and 65% of all video consumed was on a TV set. Some 49% of video viewed on the TV set was from non-linear sources (DVR, Internet video, VOD, PPV, DVD/Blu-ray), up from 38% in Q4 2010.

    The research house says viewers still prefer the big TV screen over connected devices such as smartphones, tablets and computers, but that the sources for video content are changing dramatically.

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    BTR Staff

    EDITORIAL
    STEPHEN HARDY
    Editorial Director and Associate Publisher
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    MATT VINCENT
    Senior Editor
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    SALES
    KRISTINE COLLINS
    Business Solutions Manager
    (312) 350-0452
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    JEAN LAUTER
    Business Solutions Manager
    (516) 695-3899
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