According to Parks Associates, U.S. broadband households watch on average 36.2 hours of video per week, and 65% of all video consumed was on a TV set. Some 49% of video viewed on the TV set was from non-linear sources (DVR, Internet video, VOD, PPV, DVD/Blu-ray), up from 38% in Q4 2010.

The research house says viewers still prefer the big TV screen over connected devices such as smartphones, tablets and computers, but that the sources for video content are changing dramatically.