Web Set-top Buyers Inclined to Cut Cord

According to The Diffusion Group, of the 28% of consumers likely to purchase an Internet set-top box (iSTB) in the next six months, more than half indicate their motivation is due in some degree to their desire to use streaming video services as a replacement for their traditional pay TV services. Some 56% of those likely to buy an iSTB agree that "the replacement factor" is weighing on their purchase inclinations (38% slightly, 17% completely).