VOD: More Content = Higher Sub Satisfaction

According to a Vubiquity study on VOD and TV Everywhere, during the fourth quarter of 2012, satisfaction with VOD grew 5% over 2010. The biggest areas of improved satisfaction were the quality of programs (+6%), availability of programs in HD (+8%) and the number of choices available (+6%).Among the most significant finding was that 65% of VOD users agreed with the statement, "Everything I might ever want to watch is easily available" on demand. In a similar survey Vubiquity conducted in Q4, 2010, only 12% agreed with that same statement. When survey respondents were asked to rank available subscriptions and services by value, VOD was ranked No. 1 (62%), ahead of DVRs (60%), HD channels (55%) and premium channels (47%).