Genius Digital has launched its Offline Viewing Analytics product. The analytics product is designed to help operators understand how their subscribers are viewing downloaded and offline video content, and how offline viewing fits into the wider consumption profile of subscribers.
Operators can use Offline Viewing Analytics to understand how much content a subscriber has downloaded, what content they have actually watched, and how this fits into the general pattern of viewing. The product combines CDN logs and offline analytics to distinguish between streams and downloads to provide a holistic picture of all viewing activity to help inform decision-making around subscriber and content marketing.
The new Genius Digital product tracks viewing events that have been stored locally while the subscriber is viewing offline. Operators can then track multiple downloads and viewing sessions at the same time, and distinguish between the two.
"For operators, providing offline viewing helps them to fulfill the promise of 'any time, anywhere' viewing for their subscribers. However, if their analytics systems are not engineered to track this viewing, operators risk having a large blind spot in their understanding of how their multiscreen services are consumed." said Tom Weiss, CEO of Genius Digital. "Our Offline Viewing Analytics product provides operators with a detailed understanding of how their subscribers are viewing downloaded and offline content, and how their offline viewing can inform decision making and wider business goals."
The product is intended to improve decision-making across an operator's business in the areas of:
- Acquisition and rights
- User interfaces
- Content marketing
- Subscriber marketing
- Pricing
- Retention
- Windowing
- Research